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class="KTpages_xwnr_cont"> <p><span style="font-family:SimSun;font-size:16px;">    几大要素,告诉你包装设计都设计å•?包装设计不是单纯的äؓ了艺æœ?而是ä¸ÞZº†åˆ›é€ æ›´å¤šçš„销售机ä¼?包装设计作äؓçŽîC»£è®¾è®¡èŒƒç•´ä¸­çš„一个主要类åˆ?其呈现的状态是多样çš?归纳èµäh¥æœ‰ä¸¤ä¸ªæ–¹é¢çš„主要内容:</span><br /> <span style="font-family:SimSun;font-size:16px;">    ①首先是立体造型设计.它主要解决的是结构与形态的¾ŸŽå­¦å…³ç³»,以及˜q™ç§å…³ç³»åœ¨è®¾è®¡ä¸Žç”Ÿäñ”加工˜q‡ç¨‹ä¸­çš„合理æ€?即保护商品、便于运输、仓储功能等,以及不同产品¾cÕdˆ«çš„特ŒDŠéœ€è¦?</span><br /> <span style="font-family:SimSun;font-size:16px;">    ②其‹Æ¡æ˜¯è§†è§‰ä¼ è¾¾è®¾è®¡.赋予包装立体形态的外表,以及òq³é¢åŒ…装形式的装é¥?有利于从视觉上促销商品的能åŠ?包装设计的组成要ç´?应包括以下几个方é?</span><br /> <span style="font-family:SimSun;font-size:16px;">    商标要素</span><br /> <span style="font-family:SimSun;font-size:16px;">    商标作äؓ企业或äñ”品个性化的代­a€äº?可以使商品与商品之间表现出差å¼?它的专有属性可以ä‹É产品的包装设计与同类品牌相区åˆ?在设计过½E‹ä¸€å®šè¦æ³¨æ„:</span><br /> <span style="font-family:SimSun;font-size:16px;">    ①äؓ新品牌创造一个既体现商品ç‰ÒŽ€?又与众不同的商标,它要引è“v消费者的好感,òq¶ä¸”要易认、易è®?</span><br /> <span style="font-family:SimSun;font-size:16px;">    ②ä‹É原有商标得到改进与更新的能力.</span><br /> <span style="font-family:SimSun;font-size:16px;">    ③在包装设计的整体åŞ式上,¼‹®å®šå•†æ ‡ä¿¡æ¯ä¼ è¾¾çš„能åŠ?</span><br /> <span style="font-family:SimSun;font-size:16px;">    色彩要素</span><br /> <span style="font-family:SimSun;font-size:16px;">    色彩作äؓ一门独立的¿U‘å­¦,它有其基本的规律与属æ€?其主要方面包æ‹?</span><br /> <span style="font-family:SimSun;font-size:16px;">    ①色彩的å†ähš–,主要ç”Þp‰²ç›¸å†³å®šå¿ƒç†æ„Ÿå?</span><br /> <span style="font-family:SimSun;font-size:16px;">    ②色彩的轻重,主要由明度决定心理感å?</span><br /> <span style="font-family:SimSun;font-size:16px;">    ③色彩的软硬,主要ç”Þqº¯åº¦å†³å®šå¿ƒç†æ„Ÿå?</span><br /> <span style="font-family:SimSun;font-size:16px;">    ④色彩的强弱,主要ç”Þp‰²ç›æ€¸Žæ˜Žåº¦å†›_®šå¿ƒç†æ„Ÿå—.</span><br /> <span style="font-family:SimSun;font-size:16px;">    ⑤色彩的明快与忧éƒ?主要由明度和¾U¯åº¦å†›_®šå¿ƒç†æ„Ÿå—.</span><br /> <span style="font-family:SimSun;font-size:16px;">    ⑥色彩的兴奋与沉é?主要ç”Þp‰²ç›¸ã€æ˜Žåº¦å’Œ¾U¯åº¦å†›_®šå¿ƒç†æ„Ÿå—.</span><br /> <p> <span style="font-family:SimSun;font-size:16px;">    在包装设计中,ä¸ÞZº†ä¼ è¾¾å•†å“ç‰ÒŽœ‰çš„属性和价å€?˜q˜åº”考依靠äñ”品本íw«çš„固有è‰?使消费者直接识别包装内的äñ”品属æ€?例如:Š™™æ±ä¸ºæ¡”黄色或橙艌Ӏå’–å•¡äؓ褐色.</span> </p> <p style="text-align:center;"> <span style="font-family:SimSun;font-size:16px;"></span><img src="/uploads/image/20190826/20190826091235_0495.jpg" alt="包装设计" width="500" height="689" title="包装设计" align="" /> </p> <span style="font-family:SimSun;font-size:16px;">    囑ÖŞ要素</span><br /> <span style="font-family:SimSun;font-size:16px;">    包装设计是通过商标、色彩、图形、文字及装饰½{‰åŞå¼?¾l„åˆèµ·ä¸€ä¸ªå®Œæ•´çš„è§†è§‰å›‘ÖŞ来传递商品信息的,从而引导消费者的注意åŠ?在图的素材选择与具体表现时应注æ„?</span><br /> <span style="font-family:SimSun;font-size:16px;">    ①主题明¼‹?ä»ÖM½•äº§å“éƒ½æœ‰å…¶ç‹¬ç‰¹çš„个性语­a€ã€è®¾è®¡å‰åº”äؓ其确定一个所要表辄¡š„主题定位.它可能是商标,也有可能是äñ”å“ã€æ¶ˆè´¹è€…æˆ–æœ‰å¯“æ„çš„å›‘ÖŞ.˜q™æ ·,才可以清晰该商品的本质特征与同类产品相区åˆ?</span><br /> <span style="font-family:SimSun;font-size:16px;">    ②简‹zæ˜Ž¼‹?在设计中针对商品主要销售对象的多方面特点和对图形语­a€çš„理解来选择表现手段.ç”׃ºŽåŒ…装本èínž®ºå¯¸çš„限åˆ?复杂的图形将影响主题的定ä½?所ä»?采取以一当十、以ž®‘胜多的æ–ÒŽ³•˜qç”¨å›‘ÖŞ,便可更加有效的达到视觉信息传递准¼‹®çš„目的.</span><br /> <span style="font-family:SimSun;font-size:16px;">    ③真实可ä¿?在图形的选择与运用上的手法很å¤?但关键的问题在于囑ÖŞ不能有ä“Q何欺骗的导向.带有误导行äؓ的图形可能会短时让消费者接å?但不可能长久的保持消费者的购物行äؓ.只有诚实才能取得信ä“Q,ä¿¡ä“Q是äñ”品与消费者沟通的感情基础.</span><br /> <span style="font-family:SimSun;font-size:16px;">    ④独特个æ€?商品有了独特性才有了市场竞争åŠ?包装有了独特性才能引èµäh¶ˆè´¹è€…的注意.在图形的选择与表现过½E‹ä¸­,体现囑ÖŞ的独创性语­a€,是包装设计成功的有利保证.</span><br /> <span style="font-family:SimSun;font-size:16px;">    文字要素</span><br /> <span style="font-family:SimSun;font-size:16px;">    文字是向消费者解释商品内å®?较äؓ直接的手ŒD?文字通常要表çŽ?商标名称、商品名¿U°ã€å•ä½è´¨é‡ä¸Žå®šw‡ã€è´¨é‡è¯´æ˜Žã€ç”¨æ³•è¯´æ˜Žã€æœ‰å…Ïxˆä»½è¯´æ˜Žæ³¨æ„äº‹™åV€å•†å“åŽ‚家的名称和地址、生产日期和其它文字介绍½{?从包装设计的基本原则上还要达到易诅R€æ˜“认、易记的要求.文字的设计在包装设计中应遵守以下的原åˆ?</span><br /> <span style="font-family:SimSun;font-size:16px;">    ①按文字ä¸ÀL¬¡å…³ç³»,有区别、有针对的设è®?</span><br /> <span style="font-family:SimSun;font-size:16px;">    ②加强推销的重要æ€?考虑销售地区的语言文字.</span><br /> <span style="font-family:SimSun;font-size:16px;">    ③不应因为文字的识别ç‰ÒŽ€?而忽咯其视觉造型的表达能åŠ?</span><br /> <span style="font-family:SimSun;font-size:16px;">    ④美术字与印刷字的区别与˜qç”¨.</span><br /> <span style="font-family:SimSun;font-size:16px;">    ⑤文字造型审美性的鉴别能力.</span><br /> <span style="font-family:SimSun;font-size:16px;">    ⑥服从äñ”品的ç‰ÒŽ€§åƈ引è“v消费者的注意.</span><br /> <span style="font-family:SimSun;font-size:16px;">    ⑦既½Ž€æ˜Žåˆæ¸…æ™°,同时˜q˜è¦æœ‰åˆ©äºŽæ¶ˆè´¹è€…的识别.</span><br /> <span style="font-family:SimSun;font-size:16px;">    造型要素</span><br /> <span style="font-family:SimSun;font-size:16px;">    ç”׃ºŽäº§å“çš„本íw«å·®å¼?使得包装设计中的造型呈现出多æ äh€?包装¾l“构往往在技术上有几斚w¢çš„限åˆ?在设计时必须考虑åˆ?</span><br /> <span style="font-family:SimSun;font-size:16px;">    ①材料的ç‰ÒŽ€?如生产技术、纸张的限制、玻璃、塑料的可塑性等.</span><br /> <span style="font-family:SimSun;font-size:16px;">    ②装料生产线,åÏxœ‰ä»€ä¹ˆæ ·çš„装料设å¤?</span><br /> <span style="font-family:SimSun;font-size:16px;">    ③封装生产线,åÏxœ‰ä»€ä¹ˆæ ·çš„封盖设è®?</span><br /> <span style="font-family:SimSun;font-size:16px;">    ④标½{‘Ö°è´´ç”Ÿäº§çº¿,åÏx ‡½{‘Ö°è´´çš„材料和设å¤?</span><br /> <span style="font-family:SimSun;font-size:16px;">    造型设计作äؓ包装设计中的重要¾l„成部分,在设计过½E‹ä¸­è¦æ³¨æ„é€ åž‹ä¸Žå…¶å®ƒè®¾è®¡è¦ç´ çš„ä¸ÀL¬¡å…³ç³»;立体与åã^面的视觉效果相统一;包装与容器造型的同一æ€?发挥造型与容器设计独特的立体效果与触觉感å?造型设计要满­‘³äñ”品、运输、展½CÞZ¸Žæ¶ˆè´¹çš„要æ±?</span><br /></p> </div> <div>上一æ?<a href="164.html">òq¿å‘Šå®£ä¼ å•å°åˆ·å¦‚何选择¾U¸å¼ ?</a></div> <div>下一æ?<a href="162.html">彩盒印刷æ–ÒŽ³•</a></div> <h3 style="margin-top:5px;">相关标签åQ?a href='/key.aspx?k=%b0%fc%d7%b0%c9%e8%bc%c6'>包装设计</a>,</h3> </div><p class="clear"></p></div> <div class="clear"></div> <div class="clear"></div> <div class="title_com"><div>相关新闻</div></div> <div class="news_list"> <ul> <li><span>2019-10-11</span><a href="http://www.gedidi.com/news/167.html" target="_blank" title="要定做礼品包装盒,怎么样选好包装设计印刷公司?">要定做礼品包装盒,怎么样选好包装设计印刷公司?</a></li> <div 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